The significance of marketing research in assisting NFL market their league to women.

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1. Football is a male-dominated sport. Discuss the role that  marketing research can play in helping the NFL more effectively  market the league to women.

2. The NFL would like to increase its penetration of the women  segment. Define the management decision problem. 3. What is the main competition faced by the NFL?

4. Define an appropriate marketing research problem corresponding  to the management decision problem in question 2.

5. Develop three appropriate research questions, each with suitable  hypotheses.

6. What type of research design would you recommend for  investigating the marketing research problem?

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