Department of Business Administration
Semester 1st , 2018-19
Course Name: Introduction to Operation Management
Assignment No: 1:
Submission Date by students: Before the end of Week- 7t
Place of Submission: Students Grade Centre
Weight: 5 Marks
Learning Outcomes:
Demonstrate the concept of operations functions, supply chain strategy and issues required for a new production design (LO 1.1)
Demonstrate core competencies of organization, Inventory Control System and customer services and cost (LO 1.7)
Student’s Name …………
Studentls ID: …….\
CRN: ……………………………………………
Grade :……………………………………………………………
Read the attached case study and answer the following questions:
1. What are Croc’s core competencies? what are their advantages for the company?
The competencies is :
2. How do they exploit these competencies in the future? Consider the following alternatives: a. Further vertical integration into materials b. Growth by acquisition c. Growth by product extension
3. To what degree do the alternatives in question 2 fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies?
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