MID-TERM PAPER
Please do not e-mail your completed examination paper
PART 1 : DOING BUSINESS IN A GLOBAL ECONOMY
Access the following web sites and determine how the following companies do business in the global environment :
1. Landsend ( http://www.landsend.com )
1. Intel ( http://www.intel.com )
1. Starbuck ( http://www.starbuck.com )
1. Yahoo ( http://www.yahoo.com
Please answer the following questions :
1. How global are they?.
1. Is a global strategy evident from their home pages?.
1. What kind of benefits are they enjoying being global?.
1. What are the challenges they face being global?
PART 2 : GLOBAL BUSINESS – GROUP ON CASE.
Please read the attached GROUP ON CASE. If you were in charge at Group on, what would you do?, Write up what would you do.
Dr Babu Subbaraman Page 1
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