Based on content analysis of YELP reviews, construct a code book and answer the following questions:
1,What are the primary sources of positive and negative sentiment and primary ‘themes’ observed for Green Zebra, Amazon Go, Whole Foods, and 7-Eleven?
2 Summarize and define themes in a research code book.
What are the primary themes in the customer reviews?
What is the biggest source of positive or negative sentiment by firm?
3 Using a means-end laddering technique, identify the value-based positioning for each retailer analyzed.
2 pages limited
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