Think of an evaluation project that you have been a part of in the past. What benefits did you personally receive by being part of the evaluation?
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I have been a project manager for a media development initiative at the company I work for. The projects were typically enacted by me and others on the team and our work often experienced a turnover with little analysis of performance. Towards the end of last year, we decided to perform a brief evaluation of our project to understand what we are doing right, what we are doing wrong, and how we can improve. I never perceived this as an evaluation but looking back it appears to fit the parameters of the term “evaluation.” Brun (2014) references that evaluations are helpful for maintaining documentation. That is true for this circumstance because we will be able to review last year’s evaluation and observe what we have improved on or where our performance is declining.
The documentation was necessary to provide references for current performance but many other milestones were reached from this evaluation. The first accomplishment was to initiate a conversation among project managers and enact an internally driven evaluation (Brun, 2014, pg. 122). This was challenging for our team because we forced ourselves to ask more meaningful questions than, “how is it going?” We wanted to dissect the projects and ask more detailed questions. Most of these questions were formed from a SWOT analysis that we performed in our evaluation. A SWOT analysis indicates the strengths, weaknesses, opportunities, and threats of a specific program or organization (Dyson, 2004). Another perceived benefit of the evaluation was to receive updates and transparency on all of the changes that may have been lost in the hustle and bustle of moving from one project to another. Each project manager was able to share details about their projects in a time and space set aside for solely discussing project evaluation.
Our evaluation did appear successful in an initial review of the project but many improvements can be made. Upon reviewing other evaluation practices through a literature review, I have acknowledged that a survey can pose as a helpful tool in developing a record of annual performance. I obtained an article that utilizes a program evaluation from the Medical Library Association (MLA). This association used a survey to record an evaluation from one hundred and ninety-eight participants (Boden, Ascher, & Eldredge, 2018). Only eighty responses were recorded but the feedback provided the evaluators with some data to improve their programs (Boden, Ascher, & Eldredge, 2018). Our team will be much smaller than MLA’s so accountability for completing the survey will be more significant. I find that if the appropriate questions are posed and participants are able to submit personal comments reflecting on the program then we can improve our evaluation process.
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