What parts of the financial statements might be a reason for confidence or a cause of concern

FIN 4596 Fall 2018

Guidelines for forecasting work in Ceres Gardening Case

The analysis of Ceres Gardening should focus on forecasting the Income Statement, Balance Sheet

and Statement of Cash Flows for years 2007-2009, as indicated on the Student Spreadsheet

accompanying the case. You will need to make, specify and explain your assumptions about sales

growth, and the relationship between sales and Cost of Goods Sold and other relevant variables in

the three financial statements, in your analysis. Use these forecasts to develop and explain the

problem Ceres Gardening management is now facing, and to support and document your

recommended solutions to the problem.

To guide your analysis, consider these questions:

1. How has the company grown through 2006? (e.g., What role did their marketing strategy

play in its recent growth? What are its growth prospects in 2007 through 2009?

2. Is Ceres financially healthy? What parts of the financial statements might be a reason for

confidence or a cause of concern? Focus on the most important of each of these.

3. Is their current Marketing Strategy sustainable? Define the strategy and explain. What role

do the Inventory (including the leftover inventory of seeds held by the Garden Centers that did not

sell the previous season) and Accounts Receivable accounts play in its success or failure?

The Executive Summary should be two-page long document, double-spaced, 12-font, internally

consistent, and free of spelling, sentence structure, or factual errors.

You may include UP TO two addition pages of analysis which explain your assumptions and

defend your definition and your recommended solution to the problem. Any quantitative results or

analysis should be presented in plain language directed to a non-technical reader and should be

justified in attached appendices which derive and document the figures. In this case, at a minimum

you must attach your completed forecasted financial statements to your analysis. Remember that

the readers should fully understand your tables and appendices by reading your written explanation

in the body of the analysis. The tables and appendices are there for reference only, if the reader

would like to confirm or further explore the derivation or assumptions.

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