‘Wonder-Wash’ – Washing Powder – “the powder that gives you Wonder Wash power!”


Cleanse PLC is a major producer of domestic washing powders and other domestic cleaning products, based in Manchester in the United Kingdom. The company have been present in the market since 1901 and produce a wide range of products under well-known domestic brand names. The company has four production plants in the United Kingdom, each specialising in particular products and brands, and to satisfy growing demands for their products across Europe the company also have a production plant in Genoa, Italy. The company have recently acquired an additional production plant located in Istanbul, Turkey. The company have made this move in an attempt to tap into the growing demand for domestic washing products in Turkey and its surrounding countries. The new facility is located close to all of the major transportation routes in and around Turkey.
Cleanse PLC’s Turkish production facility predominantly produces washing powder alongside other Cleanse PLC products. However, the branded washing powder ‘Wonder-Wash’ was not selling well in the Turkish market-place. Despite significant expenditure on press, magazine and television advertising, focusing upon the company’s famous slogan “the powder that gives you Wonder Wash power!” sales of Wonder Wash had been disappointing and the company’s competitors are developing a growing share of the market.
The European Board members of Cleanse PLC are not happy, as they have invested many millions of Euros into the construction and operation of the Turkish production plant. Following recent meetings, the Board have developed a plan and budget to develop a new washing powder product specifically for the Turkish market. This new product is to be manufactured at the Turkish production plant.
The European Board of Cleanse PLC is disappointed that the aforementioned internal review into new product development has not yet been completed. As a marketing consultant with particular expertise in new product development, you have been employed by Cleanse PLC to put forward a series of changes to improve new product development at the company and to encourage the use of creativity and innovation by employees at Cleanse PLC.
During 2012, Cleanse PLC set up an internal review of how the business develops new products, and also how they could encourage creativity and innovation amongst their workforce when developing new products. This internal review is still on-going.
Marketing in Business December 2013 Final  NCC Education 2013
Task 1 – 40 Marks
Select a suitable model of New Product Development, and assess how this could be implemented and used in the development of the new washing powder product to be made at the Turkish plant.
Task 2 – 20 Marks
Market research conducted for Cleanse PLC shows that Turkish customers expect to be able to conduct a pre-wash, and then a full wash of their laundry, without the need to add more washing powder. At the moment, ‘Wonder Wash’ does not guarantee this, as it is not seen as essential in the UK and European market places in which the product was originally developed.
How important is understanding buyer behaviour as an integral part of the New Product Development process?
Task 3 – 20 Marks
How might you apply Everitt Rogers’ (1962) model of “Diffusion of Innovations” to the new Cleanse PLC washing powder, developed for the Turkish market?
Task 4 – 15 Marks
Define creativity and innovation, and explain how the use of both of these processes may help Cleanse PLC in the future, in terms of developing new cleaning products for the various market-places in which it operates.

Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get ordering with idealtermpapers.com now! Contact our live support team for any assistance or inquiry.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:

Purchase Guarantee

Why ORDER at IdealTermPapers.com?

  • Educated and experienced writers.
  • Quality, Professionalism and experience.
  • Original Content writing.
  • Best customer support.
  • Affordable Pricing on orders.
  • Thorough research.
  • Ontime delivery of finished work.
  • 100% plagiarism free papers.

Reasonable Prices

  • To get the best quality papers isn’t cheap so don’t trust extremely low prices.
  • We can’t claim that we have unreasonably low prices because low prices equal to low quality.
  • Our prices are good and they balance with the quality of our work.
  • We have a Moneyback guarantee.

Original and Quality work

  • Our writers are professionals and they write your paper from scratch and we don’t encourage copy pasting.
  • All writers are assessed and they have to pass our standards for them to work with us.
  • Plagiarism is an offence and it’s never tolerated in our company.

Native Writers plus Researchers

  • Our writers are qualified and excellent and will guarantee the best performance in your order.
  • Our team has writers who have master's and PhD qualifications who can handle any assignment
  • We have the best standards in essay writing.

We have been in business for over 7 syears

  • We have always served our customers from all over the world and they have continued to order with us.
  • We value our customers since they have trusted us to do their assignments.
  • We are competent in our writing gained from experience over the years
  • Our company has 24/7 Live Support.

You will get

  •  Custom Admission Essay written by competent professional English writers.
  •  Free revisions according to our revision policy if required
  •  Paper format:  275 words per page, Times New Roman font and size 12, doublespaced text and1 inch margin
  •  On time delivery and direct order download
  •  Privacy guaranteed

We can help you:

  •  acquire a comprehensive professional presentation.
  •  get a unique and remarkable content as per your instructions.
  •  Get an additional portion that can be included to your existing presentation;
  •  turn your work in to an eyecatching presentation with well communicated ideas.
  •  improve your presentation to acquire the best professional standards.