industry analysis

As a newly appointed Marketing Manager, you are required to carry out a detailed industry

analysis for your chosen organization. The purpose of this is to formulate a suitable marketing

campaign for your chosen organization. Produce a report detailing the below.

As part of the introduction to the report give a brief explanation of the various elements of the

marketing  process (LO 1.1)

Evaluate the benefits and costs of a marketing orientation for the selected organization. (LO 1.2)

Carry out a thorough organisation, industry and market environment situation analysis. For this,

identify and analyze Macro environment, Micro external environment, Micro internal environment

. and the capabilities using a range of tools and techniques suitable for each market situation.

Summarised your analysis using a SWOT Analysis.

Include minimum key factors such as the different analysis models, you must carry out;

–          Macro environment analysis

–          Micro external environment

–          Micro Internal (Core & Distinctive competencies)

–          Capabilities

You must carry out the above analysis and you are welcome to use more tools and techniques

to support your findings.  Summarise your finding through a SWOT analysis (LO 2.1)

Following the SWOT analysis identify a product/service that can be marketed

different segments . Justify your reason for the proposed segmentation criteria. (LO 2.2)

Choose a target strategy for the chosen product/service. (LO 2.3)

For the chosen strategy discuss how the buyer behaviour affects marketing activities in

different buying situations. Discuss the buyer behaviour in relation to the segmentation

criteria you have identified. (LO 2.4)

Suggest a range of positioning options for your selected product/service (LO 2.5)

Develop a marketing plan for the proposed strategy addressing the issues identified in the

marketing analysis.

For example you may identify the strategies such as,

–          Increase existing market share through market stimulation

–          Increase existing market share through new product development

–          Entering a new market through introducing existing product(s) to a new market

–          Entering a new market through new product development


Focus on one of the objectives and develop a marketing plan. Provide a justification and an

explanation with reasons for the chosen strategy. Your explanation should include,

• how the product is going to be developed to sustain competitive advantage (LO 3.1)

• how distribution is going to be arranged to provide customer convenience (LO 3.2)

• how you would set the price of the product to reflect organisation’s objectives and

marketing conditions (LO 3.3)

Plan and recommend marketing mixes for the two different segments you have discussed  in

the Assignment  01 . (LO  4.1)

For the segments you have discussed above clearly explain the marketing mix with including

the promotion clement. You should discuss how the promotional activity is integrated to

achieve marketing objective. (LO 3.4)

Include an analysis into the additional elements of the extended marketing mix, providing

your  marketing plan (LO 3.5)

To summarise your findings and recommendations,

• Suggest a budget, resources and a timescale.

Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.

Use the order calculator below and get ordering with now! Contact our live support team for any assistance or inquiry.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:

Purchase Guarantee

Why ORDER at

  • Educated and experienced writers.
  • Quality, Professionalism and experience.
  • Original Content writing.
  • Best customer support.
  • Affordable Pricing on orders.
  • Thorough research.
  • Ontime delivery of finished work.
  • 100% plagiarism free papers.

Reasonable Prices

  • To get the best quality papers isn’t cheap so don’t trust extremely low prices.
  • We can’t claim that we have unreasonably low prices because low prices equal to low quality.
  • Our prices are good and they balance with the quality of our work.
  • We have a Moneyback guarantee.

Original and Quality work

  • Our writers are professionals and they write your paper from scratch and we don’t encourage copy pasting.
  • All writers are assessed and they have to pass our standards for them to work with us.
  • Plagiarism is an offence and it’s never tolerated in our company.

Native Writers plus Researchers

  • Our writers are qualified and excellent and will guarantee the best performance in your order.
  • Our team has writers who have master's and PhD qualifications who can handle any assignment
  • We have the best standards in essay writing.

We have been in business for over 7 syears

  • We have always served our customers from all over the world and they have continued to order with us.
  • We value our customers since they have trusted us to do their assignments.
  • We are competent in our writing gained from experience over the years
  • Our company has 24/7 Live Support.

You will get

  •  Custom Admission Essay written by competent professional English writers.
  •  Free revisions according to our revision policy if required
  •  Paper format:  275 words per page, Times New Roman font and size 12, doublespaced text and1 inch margin
  •  On time delivery and direct order download
  •  Privacy guaranteed

We can help you:

  •  acquire a comprehensive professional presentation.
  •  get a unique and remarkable content as per your instructions.
  •  Get an additional portion that can be included to your existing presentation;
  •  turn your work in to an eyecatching presentation with well communicated ideas.
  •  improve your presentation to acquire the best professional standards.