FIN 4596 Fall 2018
Guidelines for forecasting work in Ceres Gardening Case
The analysis of Ceres Gardening should focus on forecasting the Income Statement, Balance Sheet
and Statement of Cash Flows for years 2007-2009, as indicated on the Student Spreadsheet
accompanying the case. You will need to make, specify and explain your assumptions about sales
growth, and the relationship between sales and Cost of Goods Sold and other relevant variables in
the three financial statements, in your analysis. Use these forecasts to develop and explain the
problem Ceres Gardening management is now facing, and to support and document your
recommended solutions to the problem.
To guide your analysis, consider these questions:
1. How has the company grown through 2006? (e.g., What role did their marketing strategy
play in its recent growth? What are its growth prospects in 2007 through 2009?
2. Is Ceres financially healthy? What parts of the financial statements might be a reason for
confidence or a cause of concern? Focus on the most important of each of these.
3. Is their current Marketing Strategy sustainable? Define the strategy and explain. What role
do the Inventory (including the leftover inventory of seeds held by the Garden Centers that did not
sell the previous season) and Accounts Receivable accounts play in its success or failure?
The Executive Summary should be two-page long document, double-spaced, 12-font, internally
consistent, and free of spelling, sentence structure, or factual errors.
You may include UP TO two addition pages of analysis which explain your assumptions and
defend your definition and your recommended solution to the problem. Any quantitative results or
analysis should be presented in plain language directed to a non-technical reader and should be
justified in attached appendices which derive and document the figures. In this case, at a minimum
you must attach your completed forecasted financial statements to your analysis. Remember that
the readers should fully understand your tables and appendices by reading your written explanation
in the body of the analysis. The tables and appendices are there for reference only, if the reader
would like to confirm or further explore the derivation or assumptions.
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