You have been retained as consultants to help CELL CHIP INC. (cell chip not the mobile phone) launch its product into the South Africa.
Strategic Plan to show how your recommendations can help achieve the company’s goals and objectives in the foreign market. Your Plan should include the following:
(a) An appropriate vision and mission statement for the company. (b) Defined goals and objectives for the foreign market. (c) Evaluation of alternative strategies and identification of the best strategy to achieve each of the goals and objective.
Here are some important facts and assumptions you should consider: 1. The company is a startup and therefore has very limited resources for expansion. It has raised enough venture capital to allocate $50,000 for expansion into each foreign market. Your team shall provide a recommendation that should not exceed this budget.
2. The company’s production and warehouse facility is in Los Angeles, California. It sells mostly through distributor websites and network marketing.
3. The cost of production is not known. However, we know that the wholesale price is $70 for a cell chip, excluding shipping and taxes. Retail price in the US is around $90 (excluding shipping and sales tax).
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