Discuss the MACRO environmental forces impacting the company’s environment

Details information:
Discuss the MACRO environmental forces impacting the company’s environment.
Discuss their impact on the industry, then the company, product and brand on the question.
The company operates in Australia and distributes its product in Australia.
Note: you must show evidence of secondary research.

Details information:
Assume you are the new marketing manager of a “real-company” that operate in Australia, providing a key brand product item (a distinct unit within a product line or brand distinguishable by size, price appearance or some other attribute.)<br>
The company that have been selected by the group is Kellogg’s and the product is “NURI-GRAN” the breakfast cereal <br>
Please refer to the following websites for more info.<br>
http://www.kelloggs.com.au/en_AU/home.html<br>
http://www.kelloggs.com.au/en_AU/nutri-grain-consumer-brand.pt-Cereal*.pc-.desc-null.html<br>
<br>
Length- 3pages PLUS the reference page<br>
<br>
Marking Criteria:<br>
The marks you obtain depends on the extent to which:<br>
1- You are able to demonstrate your understanding of relevant concepts and your ability to apply the concepts.<br>
2- You are able to critique the company’s marketing situation.<br>
3- The opinions you express are clear and supported by concise, creative, logical and coherent argument (i.e., it does consist of three or four disjointed parts).<br>
4- The report is easy to read and understand and if the layout allows.<br>
5- The report is researched broadly and skill fully from varied sources (journal articles, industry publications, magazines, websites, newspapers, interview).<br>
6- Harvard referencing style is used accurately and consistently within text as well as at the end of the report.<br>
7- You are able to demonstrate a clear understanding of the basic rules of punctuation.<br>
8- You use an extensive vocabulary.<br>
9- The report is visually striking and appealing.<br>
10- The report consists of an informative title pages and complete sub-heading flowing in a logical sequence.<br>
<br>
please note: this work is part of 4parts. I’m suppose to prepare the first part which i have explain.<br>
if there is anything you are not sure about, please email me on yah901@uowmail.edu.au </p>

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