Evaluate and discuss the global environment for nonprofit marketing.

In most parts of the world nonprofit’s as we know them are referred to as nongovernmental organizations (NGOs). International philanthropy has grown rapidly in the last couple of years and large U.S. foundations such as the Gates Foundation are focused on global issues. Marketing to an international target audience includes challenges of working across different legal systems, languages, cultures, geographic distances and nonexistent or emerging technologies.

The International Context – the greatest threats facing humanity are not confined within national boundaries or single continents. Nonprofit sector in the United States remains the largest and philanthropy on a large scale remains predominantly American Similar organizations are increasing in number and importance in many nations and on a global basis Greatest opportunities Technological and economic advancement Cooperative efforts that engage people, and minds, across the globe There are U.S. based companies such as comScore. that operate on a global scale and in addition to being socially responsible (energy conservation, recycling and water filtration) also support international nonprofit work. Since 2008 when comScore. started supporting Trees for the Future with their Trees for Knowledge program over 1,000,000 trees were planted in developing countries, providing shade, oxygenation and environmentally sustainable land management. Organizations such as Changing Our World are working with nonprofit’s such as the 4-H on a global scale. A case study from the Changing Our World site:

The 4-H movement in the United States is a direct product of the agricultural extension system. Created through the extension services and land grant universities to encourage new farming practices by focusing on the innovative spirit of rural youth, 4-H began as the youth program in agricultural extension. A century later, the 4-H legacy now includes 6 million youth served each year and more than 60 million alumni. 4-H can be found in every county in every state, as well as the District of Columbia, Puerto Rico and over 80 countries around the world. 4-H’ers participate in fun, hands-on learning activities, supported by the latest research of land-grant universities, that are focused on three areas: Science, Engineering and Technology; Healthy Living; and Citizenship. Changing Our World has partnered with the National 4-H Council to design and activate a global resource development plan that will increase the capacity of, and linkages between, 4-H partners around the world and, in so doing, better enable 4-H to realize its mission going forward.

An organization continually looking to serve nonprofit markets for those who want to give and those who need to receive is GiveWell. This nonprofit research’s the best projects to fund that will ultimately benefit a global society. I think you will their mission and research both interesting and compelling, with the results being perhaps surprising. This is an excerpt from the GiveWell blog that I found interesting in its assessment of the global environment for nonprofit work overall: As mentioned previously, we believe that further economic development, and general human empowerment, is likely to be substantially net positive, and that it is likely to lead to improvement on many dimensions in unexpected ways. This post elaborates on the reasons we hold this view and the implications of it. We haven’t done nearly as much empirical research on whether this view is appropriate as we would ideally like to, and in the future we may approach it with a more concerted research effort. For now, we’d point to the following as broad defenses of this view: Since the Industrial Revolution, it appears that quality of life has improved in nearly every measurable way.

A simple illustration of this idea comes froma brief recent post we madeshowing broadly rising per-capita income and falling infant mortality in the developing world. A more thorough discussion is available in chapter 2 of From Poverty to Prosperity by Arnold Kling and Nick Schultz, from which we’veexcerpted the key tables. (Note that this chapter isn’t our “primary source” for this claim; we have picked up various perspectives on this question fromGapMinder, general discussions, etc. and point to this chapter merely as a relatively accessible summary.) The Better Angels of Our Nature , a relatively recent book by Steven Pinker, provides a deeper and narrower investigation of the effect of these changes on violence. The developed world appears to be better off than the developing world on nearly every metric we can think of, such aslife expectancy and reported happiness,nutritional status (particularly for children), civil rights and human rights, and education (including for women and girls in particular). In the past, there have been many concerns about new technology making the world worse in some way, but these generally don’t seem to have panned out. For example,sulfur dioxide emissions, which cause acid rain, spiked during the mid 20th century in the U.S. but now are at much lower levels, along with most other pollutants in the U.S. Persistent worries aboutthe mass unemployment effects of automationalso appear not to have panned out, though they continue to be raised. We don’t believe that avoidance of modernity-related problems can be taken for granted. In many cases it may take place because of concerted efforts to improve regulation and societal norms, and such concerted efforts may be needed to deal with various issues today. However, we also think it’s worth noting that concerted efforts to make the world a broadly better place seem to have become more common and more viable as economic development has progressed.

Environmentalism, multiple civil rights movements, and large-scale foreign aid are examples of positive social changes that have emerged in the last two centuries and appear stronger in the developed world than in the developing world today. We’d guess that increased wealth and improved technology often improves people’s ability to coordinate around, and concentrate on, movements whose effects go beyond their personal lives. One of the most compelling cases for a way in which development and technology can cause harm revolves around “global catastrophic risks” such as climate change and nuclear war. However, from where we sit today, improved technology and economic development seem at least as likely to play a major role in mitigating these risks (via e.g. cleaner energy sources and more efficient overall economic activity to mitigate climate change, and greater economic interdependence and more effective security to mitigate military threats) as to worsen them. We will write further on this point in the future. It may be true that we would be safer from global catastrophic risks if we had never had any economic/technological development, but a faster rate seems safer than a slower rate from here. Relevant vocabulary: Civil Sector Society – most comparable concept to nonprofit organizations on the international level – a collection of organizations that reside between government and the private sector. Respond: For the response to this topic I would like you visit all three independent research sites.

Describe to us in your own words in a brief paragraph or two, how the information from these sites has changed your views on the global environment for nonprofit marketing.

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