executive briefing paper – Coca Cola

“Superior innovation provides a company the opportunities to grow faster, better, and smarter than their competitors–and ultimately to influence the direction of their industry…In the long run, the only reliable security for any company is the ability to innovate better and longer than competitors.” –Tony Davila

Company- Coca Cola-

Utilizing the texts in the Study section above, complete an executive briefing paper (2 – 3 pages maximum) that outlines the role of an organizational leader relative to engendering and promoting innovation in the workplace. You are welcome to use your current workplace as an example, or you may use another organization of your choosing. There is no required template for an executive briefing paper. However, the paper should have specific attributes: it should be concise, have a logical flow, provide alternatives, and forward clear recommendations. Please be sure to consider that innovation includes more than product performance and systems, and also include areas such as the business model, networking, and customer experience.

The course objective for this project includes your ability to demonstrate appreciation for the potential impact of innovation on all elements of the enterprise. Provide sufficient reasoned masters-level information for executive leadership to make appropriate decisions regarding the future use of innovation in the organization.

Study materials-

Rapoport, R., Bailyn, L., Kolb, D., Fletcher, J., Friedman, D., Eaton, S., Harvey, M., & Miller, B. (1996). Relinking life and work: Toward a better future. (Read first 5 paragraphs of Part 1 plus Parts 2 and 3). Available from http://www.cpn.org/topics/work/relink.html Part 1 Part 2 Part 3

A Life Apart (95 minutes) Must purchase or rent video

Oster, G. (2011). The Light Prize: Perspectives on Christian Innovation. Virginia Beach, VA: Positive Signs Media. (ISBN: 978-0-9834533-0-7 Available via Amazon) Read entire book.


Coca Cola is putting out commercials about their commitment to fight obesity- this is critical especially in this day and age.


Sustainable Packaging


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