1. A Table of Content (generated using headings and MS Word,).
2. Some visuals such as map(s), graph(s), chart(s), diagram(s) etc.
3. Analysis such as PESTLE, Porter’s 5 forces etc.
3. UK spelling not US
4. Good referencing using the Harvard system.
QUESTIONS
(a) Using one specific Multinational Company (MNC) that is headquartered in one of the following countries – Brazil, Russia, India, China or South Africa, Mexico, Nigeria or Turkey – identify and critically evaluate the strategies used by the company to internationalise.
(50%) Guide – 1800-2000 words. Learning Outcomes 1, 2, 4 & 5
(b) What recommendations, i.e. future strategic direction, would you make for the MNC to sustain its competitive advantage?
(30%) Guide – 1000 words. Learning Outcomes: 4 & 5
Structure, format & standard of English (10%)
References and referencing skills (10%)
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