Identify and link the symptoms and root causes of the problems

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Read the case, “Harley-Davidson Inc. in May 2015” on page 502-514. Use the case analysis format provided below to  identify and address the problems and provide several suggested solutions that the Harley-Davidson Inc. executive team can review for possible implementation.
Be sure to “identify 2 to 3 problems” and “develop 2 to 3 possible solutions to the problems identified”, and use this as the focus for making your case in the case format.

Note: The case questions provided at the end of each case can be used as an insight to what the problems might be; so be sure to investigate the case carefully.

Case Format

I. Write the Executive Summary

• One to two paragraphs in length
• On cover page of the report
• Briefly identify the major problems facing the manager/key person
• Summarize the recommended plan of action and include a brief justification of the recommended plan

II. Statement of the Problem

• State the problems facing the manager/key person
• Identify and link the symptoms and root causes of the problems
• Differentiate short term from long term problems
• Conclude with the decision facing the manager/key person

III. Causes of the Problem 

• Provide a detailed analysis of the problems; identify in the Statement of the Problem
• In the analysis, apply theories and models from the text and/or readings
• Support conclusions and /or assumptions with specific references to the case and/or the readings

IV. Decision Criteria and Alternative Solutions

• Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management)
• Include two or three possible alternative solutions
• Evaluate the pros and cons of each alternative against the criteria listed
• Suggest additional pros/cons if appropriate

V. Recommended Solution, Implementation and Justification

• Identify who, what, when, and how in your recommended plan of action
• Solution and implementation should address the problems and causes identified in the previous section
• The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action
• Using models and theories, identify why you chose the recommended plan of action – why it’s the best and why it would work

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