MAKETING PLAN FOR A HEALTHCARE ORGANIZATION
EXECUTIVE SUMMARY (A SUMMARY OF THE PLAN’S OVERVIEW)
MARKET ANALYSIS
ORGANIZATIONAL AND PRODUCT/SERVICES OVERVIEW
SWOT ANALYSIS
CUSTOMERS (CUSTOMER DEMOGRAPHICS AND NEEDS)
ENVIRONMENTAL ANALYSIS
MACRO-ENVIRONMENT FACTORS
MICRO-ENVIRONMENT FACTORS
THAT MAY EFFECT THE MARKET
MARKETING GOALS AND STRATEGIES OVERAL GOALS
MARKETING GOALS SHORT-TERM AND LONG-TERM
FINANCIAL GOALS SHORT-TERM AND LONG-TERM
MARKETING MIX
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