info@idealtermpapers.com
500-600+ words detailing your psychographic profile of the target market of a brand or firm of interest. Most importantly, explain and justify the 4-5 psychographic, or psychological, qualities, of the consumer. Explain the targeted consumer, “as though I have met the person before.” If relevant, list key demographic qualities. However, give emphasis to the psychological profile and qualities of the consumer. In it, either use this chat or explain why the chat does not apply.
Give the profile a name.
Explain why your profile is important in developing marketing strategy. How would you attract such a consumer with marketing strategy? Please list at least two or three specific marketing strategies and explain why it reflects such a profile.
Brief Consumer Overview
Three Ways to Understand Consumers:
Demographics. External qualities of consumers (income, age, occupation, education, etc.) Usually too general to predict or explain well.
Benefits Desired. External qualities of products/stores. Price, convenience, quality, selection, “modern image,” nutritious. Provides “hook” to get attention but usually does not help understand consumer deeply.
Psychographic. Internal qualities of consumers. Creativity, innovativeness, relevance of others, confidence, nostalgia, traditional values, lifestyle activeness, self worth, concern for others, desire for respect from others. Best assists to explain consumers on deep level.
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
[meteor_slideshow slideshow="slide2"]Use the order calculator below and get ordering with idealtermpapers.com now! Contact our live support team for any assistance or inquiry.
[order_calculator]
