Content
The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.
Assessment
ALR103 – Introduction to Public Relations
Online assessment 20%
Written Assignment, 40%, 1600 words
Exam, 40%, 2 hours duration
ALR103 – Introduction to Public Relations
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