Theoretical and practical aspects of the issue of franchising in the hospitality industry

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  1. Abstract: an introduction with a synthesis of the objectives of the research, the approach taken, the conclusions, and recommendations.
  2. Literature review: a discussion that critically reviews the different academic opinions related to the issue of franchising.
  3. Practical Analysis of franchising: the identification of examples of franchising, with a critical analysis of these practical applications, and a comparison of different franchising model. 
  4.  Conclusions: limitations of the research and implications for future threats/opportunities.
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