To what extent does the organisation’s strategy address the Triple Bottom Line

Topic:

Once you have selected one of following companies(computer share, virgin Australia, billabong, foster’s group, blue scope), you are required to undertake and produce a strategic report that addresses the following three (3) questions:

1. To what extent does the organisation’s strategy address the Triple Bottom Line?

2. How has the company positioned itself through its strategy? Include a visual representation.

3. 3. What internal stimuli have influenced the organisation to adopt this positioning?

Business strategy concepts, theories, models and tools covered in next five document, must be used to address each of the three questions and to justify your analysis.

Please note:

Books, newspaper reports, company annual reports and IBISworld reports may be used to support arguments and analysis. However, academic journal articles must form the key underpinnings of your analysis.

A minimum of 12 sources with at least 9 citations from our weekly reading list are required. Students are to follow the APA referencing method

Word limited: 2400

Format require:

1. Table of content

2. Exclusive summary

3. Introduction:

a) purpose/introduction

b) company background information

c) a main idea statement(mis) which is your point of view

d) scope of the report

e) assumptions/limitations

f) outline of the report

4. body/development of arguments

a) application of relevant strategic management concepts and theories covered

b) demonstrates an understanding of the international/global context and implications

c) makes reference to relevant cross-national factors for the selected organisation

d) makes comprehensive reference to relevant to relevant ethical issues, concepts and frameworks

e) meets source document requirements and displays a high level of theoretical integration from various sources with evidence of wider reading

f) demonstrates critical analysis(rather than just description)

g) clear logical flow of sections and arguments

5. conclusion

comprehensive summary with logical deductions drawn from discussion

overall concluding statement/recommendation

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