1. 20% – Does TCL need a second home market? How does expansion into new geographies add value? What did it learn from the Neotel experience?
2. 20% – Is Russia a suitable home market for TCL? How does it compare with other emerging market options?
3. 20% – What are the various entry options for a market like Russia? Compare and contrast acquisitions with alliances as well as with organic/ own play.
4. 20% – Evaluate Pascal as an appropriate entry vehicle into Russia. What are its strengths and weaknesses?
5. 20% – What challenges or risks would TCL face if it acquired Pascal?
100% Total
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