What type of diversification strategy does the launch of Tesla Energy represent

Create a SWOT analysis for Tesla. Refer to both Table 4.3 and Figure 4.2 in your

textbook. List Tesla’s strengths, weaknesses, and potential opportunities and

threats. Be sure to include these in your paper by either listing them or creating

a diagram similar to Figure 4.2. Then write your conclusions and implications of

the analysis. Lastly, provide at least two recommendations based on this analysis.

Explain your reasons for these recommendations.

© PENN FOSTER, INC. 2017 CASE ANALYSIS PAGE 3

Graded Project

2. Based on what you’ve read about Mercedes-Benz acquiring a stake in Tesla and

strategic partnerships from your text, what are the potential pitfalls of this alliance?

Do these pitfalls apply in Tesla’s case, given their patent policy? Explain why.

3. What type of diversification strategy does the launch of Tesla Energy represent:

related or unrelated? Explain why. Does Tesla Energy’s new business meet the

three tests of corporate advantage?

4. What kind of vertical integration strategy did Tesla choose for its distribution and

supply chains: backward or forward integration? What are the advantages of its

chosen strategies? What are the disadvantages?

5. In reviewing Tesla’s manufacturing strategy, does the part of Tesla’s value chain it

outsources make strategic sense? Explain why or why not.

6. Which of the five generic strategies is Tesla pursuing with its marketing strategy?

Explain.

7. What are the key elements of Tesla’s culture? What problems do you foresee that

Elon Musk will have in sustaining that culture amid growing competition? Explain.

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