When people buy Fairtrade they are symbolically performing ethical consumption but this does not mean they are essentially ethical consumers. Discuss the implications of this statement, using detailed examples of relevant consumer behaviours to illustrate your discussions.
structure:
1 examples
2 explain
3 points : answering the question
4 arguement (on the question) (theory) (must support by evidence)
Solomon, M., Bamossy, G., Askegaard, S. and M.K. Hogg (2013) Consumer Behaviour: A European Perspective, 5th Edition, Prentice-Hall: New Jersey. (ISBN 0-273-68752-2) 338.75834 SOL
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