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Which of the following types of survey tends to be the most expensive?
Mail survey Internet survey Fax survey Telephone survey Personal interview survey Andrew is the trendsetter on the Golf team. When he bought Ping clubs, four other members of the team had them within a month.
When he bought Nike golf shoes, five others bought the same ones. Andrew is the team’s: primary aspirational leader opinion leader secondary aspirational leader syncratic influence autonomic influence In order to distinguish a consumer product from an organizational product, what question(s) do you need to ask? Why was the product purchased?
Who purchased the product?
what was the product that was purchased?
All of the above A and B only Being customer oriented, stressing long-term profitability and integrating and coordinating marketing and the other functions of the firm, are called The Marketing Concept Macro Marketing The Goal of Marketing Total Quality Management None of the above The particular group of alternatives a consumer considers when making a buying decision is referred to as the consumer’s Evaluative criteria Reference group Problem alternatives Evoked set Alternative group Charles Jones developed the specifications for some new laptop computers being purchased by his employer for the engineers at his company.
Charles’ personal assistant, Pat Brown collected information about a variety of computer systems for him to examine. The specifications were approved by Janine Smith, his boss. Richard Davis chose to buy the computers from Dell, and negotiated a great price due to the large volume of computers being purchased. Pat’s role in the buying center is that of a: gatekeeper decider influencer buyer user The marketing philosophy that focuses on satisfying customer needs and wants while enhancing individual and societal well-being is called A production orientation A sales orientation A market orientation A societal marketing orientation None of the above All of the following are characteristics of organizational buying EXCEPT: Organizational buyers are fewer in number than consumers.
Organizational buyers tend to be more geographically concentrated than consumers.
Organizational buyers prefer to buy directly from manufacturers. Organizational buyers possess a comparative expertise in buying when compared with consumers. Organizational buying tends to focus more on single transactions than consumer buying.
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