Why did a company of GE’s size and stature in the energy business decide to undertake the ecomagination challenge? 2. Why would VC firms and energy entrepreneur want to join with GE? 3. What is your assessment of the results from the ecomagination challenge so far? 4. What are the key issues facing ecomagination? 5. What should Comstock recommend to Immelt? Should this experiment be repeated in the energy business? Should it be extended elsewhere? Why or why not?
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